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Utilizing heading tags only for styling text and not presenting structure. Include structured information markup Structured information is code that you can contribute to your websites' pages to explain your material to search engines, so they can better understand what's on your pages. Browse engines can use this understanding to show your content in useful (and appealing!) methods search results.

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For example, if you have actually got an online store and mark up a specific product page, this helps us understand that the page features a bike, its cost, and client reviews. We may show that info in the snippet for search outcomes for relevant questions. We call these abundant results. In addition to utilizing structured information markup for rich results, we might use it to serve relevant lead to other formats.

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You can increase numerous business-relevant entities: Products you're offering Organization area Videos about your items or service Opening hours Events listings Recipes Your business logo design, and much more! See a complete list of supported content types. We advise that you utilize structured data with any of the supported notations markup to describe your content.

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Examine your markup using the Rich Outcomes Check As soon as you have actually increased your material, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation. You can either enter the URL where the content is, or copy the actual HTML that includes the markup.

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If you 'd like to get the markup code ready to copy and paste to your page, attempt the Markup Helper. Avoid: Altering  Key Reference  of your website when you are uncertain about implementing markup. Keep an eye on how your marked up pages are doing The different Abundant outcome reports in Search Console programs you the number of pages on your site we have actually found with a particular type of markup, the number of times they appeared in search engine result, and the number of times people clicked them over the previous 90 days.